MUSKEGON, MI – The owners of Pigeon Hill Brewing Company are eager to reveal a new type of entertainment coming to downtown Muskegon: Socibowl.
An opening day for the new attraction, at 411 W. Western Ave., is likely this fall.
Socibowl will be a space infused with social activities. Bringing duckpin bowling, darts, pinball and oversized yard games under the same roof ensures activities for all guests, owners said.
A variation of the traditional sport, duckpin bowling is played on a regular-sized bowling lane, but with smaller pins and balls than typical bowlers may be used to.
“We all live downtown now and are committed more than ever to contribute towards elevating the entertainment options in downtown Muskegon’s central core for our community and visitors to enjoy,” said Joel Kamp, co-founder and CEO of Pigeon Hill.
Far from a typical bowling alley, the atmosphere will be casually upbeat with twists of mid-century modern charm. Owners hope it will provide a perfect counterpoint to “The Brewer’s Lounge” inside Pigeon Hill’s 4th Street production facility.
The addition of a full kitchen, draft cocktails, wine, and craft beer from Pigeon Hill means guests will never go hungry or thirsty while enjoying an evening with friends.
Combined, the various offerings of socibowl will create a new type of community gathering space, filled with fun, friends, and everything needed for an enjoyable evening in Downtown Muskegon.
“From Day 1, we’ve focused on creating spaces – steeped in history and community – for everyone to gather,” said Michael Brower, co-founder and director of sales and marketing at Pigeon Hill.
The journey to bring socibowl to Pigeon Hill started to take shape in late 2019 after the business moved its production to 895 4th St.
“Now, we’re taking that to the next level, with a venue that embraces an era of downtown Muskegon’s heyday and offers a social gathering space unlike anything on the Lakeshore,” Brower said. “Our partner Chad (Doane) always says, ‘Lets do life, together,’ and that captures the essence of what we’ve dreamed up for our hometown.”
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